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It may be outdated after all.

Harry Styles and Gucci are facing backlash for a T-shirt and photos from the “As It Was” singer’s HA HA HA Gucci ad campaign.

in photos posted on the fashion house’s Instagram Last week, the 28-year-old, who has worked with Gucci for years, models a shirt with an angry-looking pink teddy bear on it while holding a child-size mattress and standing in front of her.

His shirt reads, “I want more strawberries and that summer feeling,” borrowing a line from the Grammy-winning 2019 song “Watermelon Sugar.”

Gucci photos coming just weeks later Balenciaga’s latest controversial campaign where children are depicted with BDSM-themed teddy bears. Another photo featured documents from a Supreme Court case that upheld part of federal child pornography law sitting under a handbag.

“A performance piece starring Harry Styles and the Gucci HA HA HA collection. Discover the campaign from the link in the bio.”

“The House presents the Gucci HA HA HA campaign featuring British singer-songwriter and actor Harry Styles,” said Gucci. Additional on the website. “Born from his friendship with creative director Alessandro Michele, the play is at the heart of the collection, which uses menswear as an avant-garde tool.

“The sequence of images shot by Mark Borthwick sees Harry Styles showcase his ‘dream wardrobe’ defined by the eccentric use of romantic highlights, whimsical prints, vintage details and the expressive sensuality of the individual,” concludes the Gucci site.

However, Twitter users “not a good view” For Styles, “as a grown man.”

“Why are all the fashion brand ad producers sick creeps?” another person asked.

“A kid’s bed and a teddy bear shirt, nothing to see here unless it’s a pervert,” another declaration.

But to be honest. @Harry_Styles What’s trendy about anything here? Your shadows? Twin beds, weird AF. What does it mean? Why is it there? A toddler bed and you’re wearing a pink teddy bear…why are the actors so helplessly oblivious,” another Wrote.

Offer shot in November and was conceptualized under creative director Alessandro Michele, who has since stepped down from the role.

Both Gucci and Balenciaga are owned by Kering, an international luxury goods group based in Paris.

Gucci has made several Instagram posts since then, but hasn’t touched on Styles’ photos. Neither is he.

The post reached out to representatives of Styles and Gucci for comment.

Balenciaga faced a storm of criticism over his previous controversial ad campaign, and photographer Gabriele Galimberti, who shot the images, feared for life with death threats pouring in. Earlier this month, creative director of Balenciaga Demna Addresses the BDSM advertising scandal that blazed online with allegations of sexual fetishization and normalizing child abuse.

“I want to personally apologize and take my responsibility for choosing the wrong artistic concept for the giveaway campaign with children,” the 41-year-old wrote. “It was inappropriate for children to introduce objects that had nothing to do with them.

“While I sometimes want to provoke an opinion through my work, I would NEVER have the intention to do so with a horrific issue like child abuse that I detest. Point,” Demna continued, “I need to learn from it, listen to it, and engage child protection agencies to find out how I can contribute to and help with this dire issue.”

The fashion house has shot advertisements, apologized and promised internal and external investigation. same time filed a $25 million lawsuit against the producers of the ad this was later dropped.